Bob...
I
love your copy. I'm putting you on my "hire" list.
Ed McCabe
Scali,
McCabe & Sloves
(The man who changed advertising and the youngest
copywriter elected to the Advertising Hall of Fame.)
Bob,
You are a great writer who has the unique ability to place himself in
the prospect's shoes and communicate in a compelling, cogent and decisive manner.
I am looking forward to working with you on our next group of projects.
Lawrence Solin,
President & CEO
The Excel Companies Group, Ltd.
Hey
Bob,
The BIC SoftFeel trade promo is a tremendous success.
They've
had to put on a third production shift to handle the
dealer orders.
Thank
you. ~David
Goodwick
President
Goodwick Associates
Bob,
Final
returns for Reader Service response from our January issue are completed. Your
car stereo ad was #1 in your category. You've
done it again! Congratulations to you and your agency. ~Richard
Halpern
Stereo Review
Bob,
I can't thank you enough for your
involvement with the TNN media kits.
The people at Group W Satellite are
nuts about your copy, and I couldn't
believe the way they approved everything
at each stage. They
loved everything you did. ~John
Parkhurst,
President & CEO
Riverside Design Group
Bob,
I thought you might like to hear that SW Art was thrilled with the packages.
Said they were the best and easiest to follow they'd ever received. ~Karen
Tyson
V.P.
Tyson Associates
Bob,
The marketing department loved what you've done with the Boomerang, Enterprise
and Walkabout Quest brochures. ~James
Baird
Dictaphone
~Robert,
The
road test article looks great! It's just
what we needed. ~William
Jeanes
Editor & Publisher
Car & Driver Magazine
Bob,
--I
had to write and tell you what an absolutely fabulous job you did on our new company
brochure. Terriffic! Perfect! ~Jack
Resnick
President and Chief Operating Officer,
Transkrit Corporation
Bob,
The
February final Reader Service Response results are in. Once again, the Sansui
ad is 1st in its category (tuner-amps) with 6,747 sales leads.
Congratulations
to you and your agency. ~Richard
Halpern
Stereo Review
Bob,
Again,
we thank you for your fine copy for A&P, and always look forward to
working with you. ~Roman
Mayer
Creative Director & Partner
Sillery Mayer & Partners
Bob,
April
final ad results are in. Once again, your Sansui ad (receivers) was #1 in your
category with 6,336 sales leads. Congratulations
to you and your agency. ~Richard
Halpern
Stereo Review
Bob~
At long last. The complete FX-E 59 mailer. It's a hit! Nitsuko is already getting
consumer response and their sales force is ecstatic over it. Thanks for all your
help. ~Blake
Bonnabeau, AE
Goodwick Associates
| | Bob,
You're
the craziest guy I know. Welcome aboard; you start on Monday. Larry
Levenson,
DDB
Hi
Bob,
As always, I love your writing. It's consistently readable and persuasive.
~ Alan Rosenspan
Alan Rosenspan Associates
(Author of Confessions
of a Control Freak.)
Bob,
Just had to let you know that BMW was astounded at the results. At first, they
didn't think their accessories could be sold so effectively this way, nor could
they believe that the category increase in sales was in the range of 20 to 35%
(Their
response rate was fantastic!). Also,
their walk-in traffic at the dealers."mysteriously" increased during
the catalog life (October - December) from 40 to 70%, with walk-ins wanting to
buy sweaters, watches, etc., 'as seen in the catalog.' The
dealers are now complaining because they're back-ordered a couple of months. The
catalogs worked spectacularly. My thanks to you and I look forward to working
together again. ~John
Conway
President
Conway & Josefer
Bob,
IBM loved both of the DM subscription packages. Thanks for all your effort. Your
favorite alien, E.T. ~Elaine
Tyson
President
Tyson Associates
Dear
Bob, The
copy you wrote for the VW Accessories catalog is fantastic!
It really boosted
sales for us. I
thank you for all your efforts and look forward to working with you again. ~J.
Conway
Marketing Director
Saratoga Technologies
Hi
Bob,
I have been wanting to send a note for quite some time now telling
you how much we appreciated the work you did for Global-Z International. Your
concepts have catapulted us into the next generation and given us a look and feel
that will further separate us from our competition. Your
fresh views from outside the box were something we really needed, and the technical
experience you have clearly showed your understanding as to what we needed. It
was a lot of fun working with you. Thank you again for the great professional
work you did. I'm looking forward to our next project together.
Gary
Dolderer
Global~Z International
Bob:
First of all, let me say that you have been fabulous!!!!!!!!!!!!
I would like
to have you write for Audio Bookshelf on an ongoing basis David
Dittmann
Publisher
Audio Bookshelf
Bob--
I just received a memo from the V.P. of marketing. It simply said "Nice Work!"
~James
Baird
Dictaphone
Bob,
Final
Reader Responses are in for our February issue. Your ad on audio tape (Sonic Tonic)
placed #1 in your category (blank audio tape) with 4,055 sales leads. Congratulations
to you and your agency. ~Richard
Halpern
Stereo Review
Dear
Bob,
Thanks for the great copy you wrote for our website. I loved the
turns of phrase and the way you accentuated all the benefits. I'm going to use
99% of what you wrote. ~J.
Conway
Marketing Director
Saratoga Technologies
Bob,
This is the best copy I've read in 10 years.
H. H. Brown is going to love
it. ~Tim
Bent,
President & CD
Group 60 LTD.
Bob!
I
thought you'd like to know that the ad you created for Nitsuko won a readership
award. ~David
Goodwick
President
Goodwick Associates
~Bob,
The
website you created for us is awesome! Better than any equipment rental site I've
ever seen. I've shown it to several of our dealer reps, and they were completely
blown away. Barton
Johansen,
President,
A to Z Rentals & Sales |