Are Awards that Important?

Awards are nice. And I've won my fair share of
them: Addy's Andy's, Clios, Effies, Mobius,
One Show, IFTF, Magazine Readership Awards,
etc.

But, from the client point of view, they're not as
important as sales. And I'm paid to help get you
higher sales results.

I've been fortunate in having my award-winning
work also produce substantial sales increases
for my clients.

So, it's been a win/win situation.

When I write for you, my focus is on sales. If
the work wins an award, that's nice. But, it's the
sales results that count most.