(excerpts from brochure)

It's been a best-kept secret too long...

It's Italy for skiing.

It's the sunny side of the Alps.

Europeans keep quiet about good things. They only whisper about the miles and miles of slopes and trails. The exciting verticle drops. The great snow. The crisp, blue sky. The friendly people.

And who can blame them?

But ALITALIA wants to let you in on this good thing. We've prepared these ski adventures for you to enjoy the sunny side of the Alps.

It's Nature, and good-natured people. It's chalets, warm firesides, good food and drink, and resport attractions.

It's nightclubs, casinos, restaurants. It's moonlight in starry skies, reflecting in quiet luminescence off the snow. It's torchlight ski parties, and it's joyous festivities day or night. It's also a place where you can get away to some restful, cool silence, and think. And it is action!

There are hundreds of ski instructors and superb facilities available, with something for everyone -- from the beginning skier, to the world class racer. There's also indoor swimming. Tennis. Ice skating. Bobsledding. Tobogganing.

It's the sunny side of the Alps.

It's Italy for a ski vacation.

And it's not going to be a secret much longer.

ALITALIA to th Sunny Side of the Alps.

To really get the most out of a skiing holiday, you should try the best slopes in Europe, the highest peaks in Europe and the finest snow conditions in Europe. Now you can. Alitalia offers the best sort of combination. We have the longest range of Alps -- east to west. And we have some of the highest mountains in Europe. Superiod ski runs. Equipment and instructors to handle the novice or the Olympic Champion.

And Alitalia can get you there in just a short time aboard the only Non-stop 747 to Milan.

OurItalian warmth and hospitality will enable you to relax in a continental atmosphere, so when you arrive in Italy...you'll see where the snow reallyfalls...on our Sunny Side of the Alps.

Cervinia

-AOSTA 7 NIGHTS

"Ski Speed World Record 117 MPH!!!"

You may not be out to set a world record, but if you are, you'll have a choice of doing it on either side of the Alps, when you come to Cervinia. Situated in the Aosta Valley, at the foot of the mighty Monte Cervino (Matterhorn), Cervinia offers challenging runs for experts, including one that's six miles long. For the novice, there are numerous easy, sunnuy slopes on the Plateau Rosa, from where you can ski back to the valley.

Ski the sunny face of Cervinia, or schuss the Swiss side of the mountain to the famous village of Zermatt.

Chamonix
- France 7 NIGHTS

"The Ski Paradise"

Chamonix has everything ! From the European record altitude (Mont Blanc 15,766 ft), the highest vertical drops (12,600 ft. down to 3,400 ft.), the longest ski runs, including the 10 mile long Vallee Blanche, to the greatest variation of slopes. Chamonix has long been considered one of the world's most elegant and cosmopolitan resorts, where you can always be sure of finding the best snow and the best entertainment. It's a true ski paradise -- for the beginner and expert alike.

St. Moritz
-- SWITZERLAND 7 NIGHTS

"Shangri La of the Jet-Set"

If you want to be "in" with the jet-set, the celebrities and some of the most sophisticated people in the world, come to St. Moritz! This is the place for skiers who want the best of everything. Because, not only is St. Moritz famous for its glittering social life, it is one of the world's greatest ski resorts. You'll find easy access to a multitude of runs to the west, where you can ski the whole side of the mountain, or try one of the several descents to St. Moritz, including the renowned "Flying Kilometer." In St. Moritz you'll find everything from thrilling horse-racing in the snow -- to night ski jump competitions. In addition, there is the famous Cresta Run, the Olympic Bobsled Run, swimming, skating and riding. Needless to say, the apres-ski life lives up to its world-wide reputation, with an array of night clubs, discotheques, restaurants, bars, movies and elegant shops. And last, but certainly not least, there's the internationally famous casino.

Cortina d'Ampezzo

--VENETO 7 NIGHTS

"The Complete Winter Sports Resort"

Scene of the 1956 Winter Olympics, Cortina d'Ampezzo is one of the world's most famous winter resorts. Sheltered from the wind and unaffected by glaciers, Cortina has an unequalled mild and dry climate. Excellent ski instructors teach everything from initial snow-plow to the exhilarating techniques of downhill racing. Cortina's 80 miles of jajestic runs, including the fantastic "Olympia Run", provides every skier with an opportunity to try their skills. And 30 miles of permanent Cross-Country tracks will give the pioneering spirited skiers plenty of adventure. In addition, Cortina has the great Olympic Ice Skatin Stadium, Olympic Bobsled Run, Olympic Ski Jump, Olympic Speed Skating Track -- and a modern heated indoor swimming pool. Plus a not to be forgotten incomparable apres-ski lift. All of this makes Cortina d'Ampezzo one of the world's most complete winter sports resorts.