These folded double postcards (coupled with radio spots and a customer rewards booklet)
were very effective in bringing in new service customers -- and retaining loyal customers.

The copy changed only slightly from postcard to postcard,
corresponding to the service mentioned on the front.

(copy example on upper half of inside)

(BMW logo)

Expert BMW 8-Point Brake Service
Beginning at Only $000.00

Dear Preferred Customer,

We're rolling back prices on parts and services. Now you can have your worn shocks, struts and suspension components replaced the right way -- at the right price. We call it our Customer Economy Drive. You'll call it great! Instead of taking your BMW to an unfamiliar place, with auto mechanics who are not experts on BMW parts and service, make a U-turn to your local BMW dealership. You'll save time, money and trouble. That's because no one else has the experience or the know-how to make your brakes perform to perfection, like our factory-trained technicians. They know your BMW better than anyone else.

No matter what service your BMW needs, you'll now find the best repair job at the best price -- right where you originally bought your BMW.

You Get The Ultimate Service and Value -- Plus a Bonus!

Every time you take advantage of our new competitive service rates -- even for an oil change -- or tune-up -- you'll earn bonus points toward selected BMW accessories. Just detach the card below and present it to your BMW service department and get your FREE Bonus Account Book and Accessories Catalog. You don't need to wait until you need service, just pick it up today!

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(detachable card)

(image of bonus book and accessories catalog)

Present this card to your BMW dealer for your FREE Bonus Account Book and Accessories Catalog. See how easy -- and economical -- it is to purchase expert BMW service -- and your favorite BMW accessories.

(Back of detachable card)

BMW of North America
Dealer Service Division

(Local Dealer imprint)

Postal Indicia, plus computer generated customer address label.