Sage advice about Art Marketing.
 Southwest Art Magazine Collector's Guide | |
 Southwest Art Magazine Art Source Advertiser package | |
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Sage advice about Art Marketing.
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(outer envelope) Guide
Over 260,000 (letter) Southwest
Art Early
Visitors to the West Knew the Value of an Excellent Guide.
Dear Gallery Owner or Director: Now you can showcase your gallery to more than 280,000 "ready-to-buy" Art Collectors -- with a FREE listing in ART SOURCE 3. It's SOUTHWEST ART's new, greatly improved, one-of-a-kind Directory, that will reach six times more active art buyers than our two previous gallery guides. With it's new "Collector-Friendly" format, ART SOURCE 3 offers many plusses for you, including an expanded FREE listing of up to 10 of your gallery's artists. Take a few minutes now to update your enclosed listing. Then get set for action. ART SOURCE 3: Your Best Way to Attract New Collectors. We questioned hundreds of art dealers, artists and collectors to help us make ART SOURCE 3 the "prime" resource for today's active collectors. You'll be pleased with the improvements. * Six TImes More Impact for a Full Year. ART SOURCE 3 puts your selling power where the buying power is -- reaching six times the audience of any previous gallery guide. By making it our January issue, every subscriber and newstand buyer of SOUTHWEST art will receive ART SOURCE 3. And these eager collectors will consult it repeatedly throughout the year. * 260,000 Art Enthusiasts with an Eye Toward Buying. These active, sophisticated collectors will use ART SOURCE 3 as an authoritative "hands-on" guide to take on their buying trips, helping to influence their decisions -- all year long. Your FREE listing in ART SOURCE 3 puts your gallery on the map and shows serious art buyers where to find you -- fast! * More FREE Information will be Listed about your Gallery. Your expanded listing of 10 of your gallery's artists gives a fuller description of your gallery to the "ready-to-buy" collectors who read SOUTHWEST ART magazine regularly. * Easier for Collectors to Buy from You. For the first time, a special cross-index will list more than 5,000 artists -- each with a reference to the galleries that sell their work. When a collector looks for an artist who you represent, this index directs them to your FREE listing ... and your gallery. * Expanded Editorial Content Assures Repeated Collector Use. ART SOURCE 3 is being compiled by the same editors who create SOUTHWEST ART magazine. With their expertise and ability to access an enormous amount of valuable information, the expanded guide now includes a wide range of new attractions readers will refer to -- again and again.
over please (page 2) It's the Active Guide for Active Buyers. ART SOURCE 3 is a ready reference for every SOUTHWEST ART reader -- the cream of the buyer/collector crop. Like the Yellow Pages, it's designed to direct serious art collectors to your gallery when they're ready to buy. According to an independent research firm, ART SOURCE 3 will reach one of the largest groups of "primed-to-purchase" collectors in the country:
Stand Out in this Outstanding Resource. Your ART SOURCE 3 listing is FREE. But you can attract more attention by having your galler's name set in bold typeface for only $75. Or, stamp your image on collectors' minds with your gallery logo for an additional $75. To see how effective these enhancements can be, check out the enclosed sample. Don't let these Buyers Pass Up Your Gallery. Take full advantage of this opportunity now. Include your gallery in ART SOURCE 3, the only comprehensive source book with the qualified audience and impact you demand. Simply update and return your enclosed listing form today. After that, it's just a question of how fast the buyers can get to you! Sincerely, P.S.
Remember to indicate your enhancement choice and include a check, P.O. BOX 469535, HOUSTON, TEXAS 77256-0535 |
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(buckslip) DO
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(questionnaire form 1st panel) ANNOUNCING RISE TO THE OCCASION AND RAISE YOUR SALES. (inside panel) ART
SOURCE 3 GETS DIRECTLY Sign up today with the #1 authoritative art guide, ART SOURCE 3. Active art buyers across the country trust this directory to guide them to the nation's finest galleries -- yours included, if you act now. Return this updated form within 10 days for your FREE listing. Southwest
Art (rear/center panel) (visual of Directory) DON'T
GET PAINTED OUT
ACT
NOW to ensure your FREE listing in ART SOURCE 3. Return
this form within 10 days (form copy) FOLLOW
THESE EASY STEPS 1. Delete and/or amend the incorrect information in your current listing and add any new information by filling in the blanks. Be sure to check the appropriate boxes. If you have more than one location, please copy this form and complete for each gallery location. 2. Sign and return the entire form in the enclosed postage-paid envelope. 3 To increase the effectiveness of your listing, you may purchase a boldface heading and incorporate your gallery logo, too. Both services help attract buyers and generate more interest in your gallery. (listing info box is to the right of this copy) ENHANCE
YOUR IMAGE WITH Regular
Type.....FREE FREE
ACTION When you advertise in ART SOURCE 3 (the special January issue of Southwest Art) you'll benefit from FREE cross-referencing. Your ad page and gallery listings will be keyed to each other for instant reader referral. And as an added benefit, galleries will also be cross-referenced by artists' names whose work appears in your ads. For complete details, please call your advertising representative or our home office at (713) 850-0990. [
] Check here if you'd like more information about advertising. (enhancement selection
form appears to right of this copy) (BRE) [Copy in upper left corner] I
WANT MORE ACTIVE (Southwest Art Address and postal indicia) |
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