1. Dealer Aftermarket Sales Letter to selected BMW customers

BMW of North America, Inc.

A subsidiary
of BMW AG

An offer that Wins
Tops Down!

Take advantage of it before
it's gone with the wind.

(Name, address, date)

Dear (computer inserted name),

As the owner of a 3-Series BMW convertible, you know the ultimate pleasure of open air driving. And now's your chance to extend the top-down driving season with the unique, original BMW Wind Deflector.

With Autumn fast approaching, you'll want to be able to enjoy the full view of foliage and the crisp open air - without the turbulence and drafts that can intrude on your pleasurable driving experience. The BMW Wind Deflector lets you enjoy the open highway and the panoramic view without being buffeted by wind or frozen by wind chill.

You'll enjoy driving on those Winter days when the sun says "top down," but the thermometer says, "no." Just roll up your side windows, turn up your heater - and let the BMW Wind Deflector help create your own cozy open air environment.

It's a breeze to install

Sophisticated design and innovative engineering allows the BMW Wind Deflector to be easily installed. What's more, it can remain in place when you put your top up. As an added bonus, the assembly also covers your rear seat, so there's no visible open space to attract prying eyes to see what you're carrying in there. And it still allows easy access for you. You can stop, shop - and go - without fear that someone will be easily tempted to reach in and 'liberate' your possessions.

2 ways to beat the cold. Both beautiful!

If you're a driving enthusiast with a somewhat reserved personality, you can enhance your driving comfort with our Original Wind Deflector: Stylish. Elegant. It comes with tinted glass, an anodized aluminum frame and easy insert mounts. It lists for a conservtive $460.00 at your BMW dealer.

If you drive with an artistic flair, then our special numbered, Limited Edition Wind Deflector, with artwork by world renowned Spanish artist Joan Miro is the one for you.
It quickly identifies you as a connoisseur of art and driving pleasure - with the ability to combine both. Only 200 discerning BMW 3-Series convertible owners will have the opportunity to acquire one of these in the USA.

And if you choose this BMW Wind Deflector, you will be part of a select group of only 1,000 driving enthusiasts world-wide who will have the pleasure of owning one with this original Joan Miro design. The price is only $680 - an outstanding value, considering today's art market. Some of you might even buy our standard BMW Wind Deflector for your car and then purchase this one for your art collection.

Act now, while it's hot!

See your nearest BMW dealer and set up an appointment to acquire your BMW Wind Deflector before time runs out. After October 15th, they will no longer be available - even in the automotive aftermarket. This is your last opportunity to extend your top-down driving season with warmth, comfort and pleasure.

Because of the anticipated demand, you should order as early as possible and schedule installation so you'll be ready to roll when the cooler air rolls in.

I take this opportunity of wishing you continued open-air pleasure with the ultimate driving experience.

Sincerely,

(signature)

Vice-President Aftersales and Engineering

BMW of North America, Inc. PO Box 4001, Fairfield, New Jersey 07004-0001