Tasty-Bite Soccer Ball Promo Dealer letter

(a descriptive promo sheet accompanied this letter)

(envelope outside)

(image of Tasty-Bite Soccer ball with motion lines)

(teaser line)

SCORE More Profits.
Put a World-class Promotion to Work for You.

(letter)

Dealer Name, Address, etc.

Kick off the season with a whole
new world of flavor -- and profits!

Dear (insert Dealer name),

Here's a quck and easy way to attract more customers and sales. And everyone will get a kick out of it! Tasty Bite's World Soccer Ball offer is a high scoring promotion that pays off with a whole new world of profits for you -- and a whole new world of flavor for your customers. The soccer ball premium offer is a great value for your customers. Once they experience the Tasty Bite flavor and quality, they'll keep coming back for more products -- all year long.

It's a proven #1 seller -- and a natural for profits!

Tasty Bite is the #1 selling non-frozen Indian food in the U.S., with a strong and growing market to support it. It's an instant hit with customers, because it's ready to heat and eat in minutes. And it will be an instant seller for you, because of Tasty Bite's high quality reputation.

Tasty Bite Takes the Field in Top Form.

We search the world for great cuisines, then meticulously recreate time-honored cooking methods, blending the finest spices and all-natural ingredients. Our unique cooking and packaging method seals in the food's wholesome flavors and nutrients to assure that all Tasty Bite products retain their freshness, aroma, texture and taste. Tasty Bite also has that naturally delicious Indian food 'kick' that's so pleasing.

The Ball is already in Motion.

The Tasty Bite World Soccer Ball promo is a sure winner because of its tie-in with soccer. This world-class sport is highly popular in schools and with families. There's also a great association of family values that goes along with it. And shoppers identify with soccer in a positive way. The soccer ball premium is a great value for customers, too. For these reasons, the Tasty Bite World Soccer Ball promo is a natural -- a sure way to draw customer attention and increase sales.

Here's the Game Plan. You sit back. We do all the Footwork.

We cupply all the promotional mateials, in-store signage and dealer suppport for this World-class promotion. You just sign on, stock Tasty Bite products, then watch the customers -- and profits -- foll in! There's nothing more to it. We do the premium redemption. It's that simple. With the Tasty Bite World Soccer Ball promo game plan, everybody wins and everybody is happy.

And, here's the 'Kicker'. Get your own World Soccer Ball FREE!

Sign up for the Tasty Bite World Soccer Ball promotion, and we'll give you a World-class soccer ball of your own -- absolutely FREE. It's our way of thanking you for allowing us to introduce you to a whole new world of profits, and your customers to a whole new world of flavor.

Put the Ball in Play. Call Today!

Call your Tasty Bite Dealer Rep right now. The Tasty Bite World Soccer Ball promotion is quick. It's easy. And it'll really kick up your profits.

Sincerely,

(signature)
V.P. Promotion